Six Sigma Communications: Don Linsenmann, Vice President, DuPont, Joins TMX Advisory Board

Six Sigma Approach Reinventing Marketing Communications

CONSHOHOCKEN, Pa., March 23 /PRNewswire/ -- TMX, a leading digital communications agency, announced today that Don Linsenmann has joined its Advisory Board. Linsenmann, vice president and corporate champion of Six Sigma, DuPont's business improvement process, is responsible for the program's global deployment. At TMX, he will assume the role of senior advisor and business development counselor.

"Not only am I impressed by TMX's creative and strategic abilities, but I think their proprietary tools, Communicator(TM) and Campaign Intelligence(TM), offer incredible value to clients. They are among the first solutions of their kind to hold marketing and advertising campaigns accountable," said Linsenmann.

Having overseen Six Sigma since its inception in 1999, Linsenmann led its development from a cost reduction program to a business improvement process. To date, DuPont has validated over $2 billion in Six Sigma benefits from this initiative. In addition to leading the Six Sigma effort at DuPont, Linsenmann also leads the company's Corporate Strategic Accounts, establishing strategic relationships with significant global companies. Previously, Linsenmann led DuPont's Industrial Nylon business to capacity in Indonesia, Turkey, and Argentina by cultivating many creative partnering agreements with regional companies. He was then appointed the Managing Director of European Lycra®.

"Don was one of the first Six Sigma leaders to embrace the concept that the Six Sigma methodology applies to marketing and advertising as well as traditional manufacturing processes," said Eric Smith, Chief Strategic Officer. "His expertise and advice will be invaluable as we continue to grow and refine our Campaign Intelligence (CI) and other return on investment analytics."

TMX works closely with its blue-chip clients to create and deliver new forms of enhanced media content in dramatic new ways across multiple channels. The company has developed numerous proprietary tools such as TMX Communicator, a solution that enables digital enhancement of web content, e-mail and other forms of electronic messaging. Used to deliver marketing materials to customers and prospects on a one-to-one basis, Communicator allows sales professionals to prioritize their efforts, refine strategy and apply new tactics as necessary...