QFD matrix Interpretation ...

Guide for the Design of HRST - What is QFD...

... "Immediately, one might conclude that the notion of consumers is, for the most part, not relevant to the business of launching payloads to orbit, or at least the situation is not at all similar to a person in the market for a new VCR. This perception is entirely incorrect. In so far as there are customers with demands for better or new products then QFD is fully applicable. The business of translating these demands from the vague and qualitative (and not very useful) to the more specific and material is custom made for a method such as QFD. A QFD has certain requirements. Customer definition must be given great thought. Teams must be synergistic. The qualities of our systems, attributes such as responsiveness or flexibility, must be fully explored, defined and related. Possible measures of these qualities must be determined. Finally, the relation of the specific measures to qualitative attributes must be explored, reasoned out, and weighted. The process is methodical and with relentless pressure yields the insights leading to the all important design targets that eventually must guide product development." ...