Title Page: Framework for Managing Process Improvement
... "Quality Function Deployment (QFD) is a systematic approach to determining and understanding customer requirements for products and services, and then translating those requirements into specifications for developing and delivering the desired products and services. QFD is based on a system of interlocking matrices that can be customized, as needed, to suit the types of products and services in question. From one to 44 matrices are developed depending on how elaborate and detailed the design team wishes to get. Typically, marketing, service, engineering, procurement, and production people work together and with customers to develop and refine the matrices. " ...
Labels: approach, marketing, qfd
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