VOC Voice of the Customer Methodology ...

ACC: Acquisition Community Connection

... "Voice of the Customer, or VOC, is a methodology to ensure that the voice of the customer (warfighter or consumer) is heard throughout product and process design. This may occur via interviews, focus groups, collocation, customer participation on IPTs, support system feedback, or a number of other methods. Quality Function Deployment (QFD) is a tool that is particularly useful early in design for incorporating customer requirements and preferences. " ...