Voice of Customer: Key to Continuous Improvement and Innovation

Do continuous improvement programs stifle innovation? Not if they embrace the voice of the customer and leverage customer input in the product development process. Marketplace competition increasingly involves new value chains that require collaboration across enterprises. ...

... "Whatever the process, be it Stage-Gate, Six Sigma, the Lean Methodology, or a combination thereof, the concept of continuous improvement is generally at its core. The best industrial innovators, irrespective of their size, constantly ask themselves questions such as: What do our customers want? " ...

Via E-Commerce News: Customer Feedback