Six Sigma Integrated with Creativity

Starwood integrates Six Sigma into a creative environment to achieve profitable growth. ...

... "Today, by harnessing Six Sigma processes to the creativity that bubbles up from its hotel units, Starwood is able to quickly turn concepts into reality. Hundreds of projects have been done this way, including a menu engineering program that rejiggers the contents of an in-room refrigerator based on their popularity to drive higher profits ... " ...

Via Business Week: Six Sigma at Starwood