Lean Manufacturing Strategy: Chrysler New Products

Chrysler Group plans to produce the new 2008 Dodge Challenger at its Brampton Assembly Plant near Toronto. The plant leverages lean manufacturing to reduce waste and accelerate efficiency. ...

... "Lean manufacturing and product development strategies also allow the Chrysler Group to bring new models, like the Dodge Challenger, to market more quickly. First revealed as a concept vehicle at the North American International (Detroit) Auto Show in 2006, it was announced this past summer that the 2008 Dodge Challenger would be going into production in 2008. " ...

Via DaimlerChrysler: Ontario to Become Home of the All-new 2008 Dodge Challenger