QFD and Innovation Incompatible?

Lilly Six Sigma: Biotechnology Research and Development Prodcutivity

Lilly invests in research and development productivity in biotechnology to replenish its product pipeline and position the company for accelerated growth and profitability. Six Sigma techniques such as QFD, Voice of the Customer support the front-end of pharmaceutical innovation. Design for Six Sigma, Design of Experiments, DOE, enables research and development. Biotech products already comprise a third of Lilly's product pipeline and target a number of diseases, such as Alzheimers, diabetes, inflammation, and kidney disease. Lilly is striving to commericalize one major biotechnology molecule per year. ...

... "Paul summarized Lilly's R&D productivity efforts by stating, We are pursuing three broad strategic approaches to improving R&D productivity, with the goals of increasing the number of compounds in our pipeline while driving down the costs per new molecular entity by about one-third, from $1.2 billion to $800 million. These productivity strategies include fully leveraging our biotech capabilities, accessing more flexible and cost effective R&D capacity globally and aggressively pursuing Six Sigma throughout Lilly Research Labs. " ...

Via Lilly: Lilly Delivers Promising Update to Wall Street on Strategic Priorities, Pipeline Progress and Earnings Guidance

SixSigma QFD Quality Function Deployment: Key to Customer Needs ...

The Quality Function Deployment, or QFD, is a Six Sigma technique for aligning, assessing, and prioritizing customer needs with product and service solutions. Paul Born explores Six Sigma techniques for understanding customer needs and delivering quality products and services ...

... " ... the key to growing services in almost any business is to uncover your customers’ hidden needs and then design services specifically crafted and positioned to meet these needs. Using a modified Six Sigma technique specifically adapted for use by service organizations, you can systematically identify areas that are critical to your customer’s satisfaction. " ...

SixSigma QFD Quality Function Deployment: Key to Customer Needs: Via TechLinks: Uncovering Hidden Customer Needs to Grow your Services Business ...

QFD Process Documents: Requirements Process ...

F-15 Eagle Toolbox

... "The initial requirements identification process is supported by the Modification Initiatives Management System (MIMS) which documents, displays, and supports the Quality Function Deployment (QFD) process that establishes priorities for product improvement initiatives. Automated Program Management System (APMS) allows project managers to define and report on their critical program milestones, key parameters, and funding requirements and disconnects. Candidate Parts List (CPL) is the repository and database for all F-15 parts data, to include National stock Number, Part Number and Cage code for current and future support capability." ...

QFD Shortens Product Design CycleTime

Integrated Product and Process Development ...

... "For instance, Quality Function Deployment (QFD) dramatically shortens the time to design a product, while prioritizing performance requirements and ensuring that all the key interdependencies, which will ultimately effect product quality, are addressed properly." ...

QFD Framework for Managing Process Improvement

Title Page: Framework for Managing Process Improvement

... "Quality Function Deployment (QFD) is a systematic approach to determining and understanding customer requirements for products and services, and then translating those requirements into specifications for developing and delivering the desired products and services. QFD is based on a system of interlocking matrices that can be customized, as needed, to suit the types of products and services in question. From one to 44 matrices are developed depending on how elaborate and detailed the design team wishes to get. Typically, marketing, service, engineering, procurement, and production people work together and with customers to develop and refine the matrices. " ...

QFD Analysis IDEF Process Model

Title Page: CIM Process Improvement Methodology For DoD Functional Managers

... "Quality Function Deployment (QFD) Analysis: The IDEF0 process model identifies all activities required for an organization's operation. Quality Function Deployment (QFD ) helps establish TQM/TQL within an organization with business processes at its roots. QFD focuses on the characteristics of an organization's products and services. These characteristics are assessed and prioritized using the customer or end user's point of view. Assessments are made to determine what business processes are associated with each characteristic of the final products and services. High priority characteristics are those product and service characteristics that are judged to be most important by the end users. Through QFD analysis, business processes are rated by their impact on high-priority product and service characteristics. Therefore, an objective measure can be placed on business processes for their contribution to final product and service quality as viewed from the end user's point of view ." ...

CAIV Cost As Independent Variable ...

ACC: Acquisition Community Connection

... "Some key methods that are considered essential Cost As an Independent Variable (CAIV) tools are design trades (making decisions that balance cost and performance), allocation (breaking down cost targets and performance requirements for your design teams), cost estimating and analysis (developing responsive cost tools that predict life cycle cost for a given design), requirements analysis (including tools like Voice of the Customer (VoC) and Quality Function Deployment (QFD) to translate customer/warfighter requirements to design, risk analysis (properly using risk information to adjust trades), Pareto analysis (focusing your efforts on the most important decisions), Value Engineering (identifying opportunities for improvement where cost and performance are out of balance), Design To Cost (achieving cost targets within design teams), and supplier partnerships (working with other members of the value chain to achieve cost reductions). " ...

QFD Early Stage CAIV ...

ACC: Acquisition Community Connection

... "Commercial software for performing Quality Function Deployment (QFD). QFD is an important tool for use in the early stages of CAIV. This is one possible vendor (International TechneGroup Incorporated). Website contains product information, QFD overview, customer list, downloadable demos, etc." ...

VOC Voice of the Customer Methodology ...

ACC: Acquisition Community Connection

... "Voice of the Customer, or VOC, is a methodology to ensure that the voice of the customer (warfighter or consumer) is heard throughout product and process design. This may occur via interviews, focus groups, collocation, customer participation on IPTs, support system feedback, or a number of other methods. Quality Function Deployment (QFD) is a tool that is particularly useful early in design for incorporating customer requirements and preferences. " ...

QFD Quality Function Deployment Structured Methodology

ACC: Acquisition Community Connection

... "Quality Function Deployment is a structured methodology used to capture requirements (the voice of the customer) that then drive the design. QFD helps to ensure that the requirements are not missed and not prioritized. " ...

QFD Analysis Important Requirements ...

Squaring the Circle: Validation Without Ground Truth ...

... "By applying Quality Function Deployment (QFD), the subcommittee of the consortium has established the basic design principles of such a validation suite. Among the 13 most important requirements that the QFD Analysis revealed were ..." ...

QFD matrix Interpretation ...

Guide for the Design of HRST - What is QFD...

... "Immediately, one might conclude that the notion of consumers is, for the most part, not relevant to the business of launching payloads to orbit, or at least the situation is not at all similar to a person in the market for a new VCR. This perception is entirely incorrect. In so far as there are customers with demands for better or new products then QFD is fully applicable. The business of translating these demands from the vague and qualitative (and not very useful) to the more specific and material is custom made for a method such as QFD. A QFD has certain requirements. Customer definition must be given great thought. Teams must be synergistic. The qualities of our systems, attributes such as responsiveness or flexibility, must be fully explored, defined and related. Possible measures of these qualities must be determined. Finally, the relation of the specific measures to qualitative attributes must be explored, reasoned out, and weighted. The process is methodical and with relentless pressure yields the insights leading to the all important design targets that eventually must guide product development." ...

QFD Methods in Design

NTL Catalog: The Development Of An Independent Locking Securement System For Mobility Aids In Public Transportation Vehicles: Volume 2

From NTL, Hunter-Zaworski, KM;Zaworski, JR;Clarke, G write ...

... "The Quality Functional Deployment (QFD) method was used for the design of the Independent Locking Securement (ILS) System, developed by the Oregon State University. The project entailed the design, construction, and testing of the ILS system prototypes. The QFD approach included surveying present technology, establishing customer requirements, studying design loads, determining functional decomposition of the device requirements, establishing engineering requirements, bench marking present technology, generating new ideas, selecting a final design, construction of several prototypes, conducting human-factor testing, and undertaking both static and dynamic tests, and making final recommendation of the design. An Advisory Committee consisting of persons with disabilities and representatives of a number of transit agencies assisted with the design and calibration of the QFD matrix. " ...

Charged with improving the availability of transportation-related information needed by Federal, state, and local decision-makers, the National Transportation Library's (NTL) mission is to increase timely access to the information that supports transportation policy, research, operations, and technology transfer activities. The NTL was established in 1998 through the Transportation Equity Act for the 21st Century and serves as a repository of materials from public, academic and private organizations.

Software Quality Management CMM

CMM Key Practices for Level 4 - Software Quality Management ...

... "The software quality needs and priorities of the organization, customer, and end user are traceable to the system requirements allocated to software and the software quality goals. An example of a method to trace these needs and priorities is Quality Function Deployment (QFD). An example of tracing needs and priorities to the software quality goals for the product is establishing targets for the number of post-delivery defects and performing predictive exercises as the product matures to assess the likelihood of meeting those goals." ...

Quality Function Deployment Method ...

The use of the quality function deployment (QFD) in the planning of care ...

... "This research aimed at suggesting an alternative to achieve quality in Nursing Service through an exploratory-descriptive study with 114 patients. A planning model was has been elaborated the steps and actions outlined by the Quality Function Deployment Method. It was based on Total Quality Control management approach. Seventeen steps has been established in order to seek clients' needs and through successive deployment and priority, the main Quality Features and Procedures which supported standardisation and monitoring of proposed actions has been determined. The outcomes showed that this method is feasible for Nursing Service Quality Planning because it has enabled to review the context as a whole, providing major degree of certainty on decisions." ...

Improving Customer Satisfaction through QFD

Improving Customer Satisfaction in an R&D Environment ...

From National Aeronautics and Space Administration, Improving Customer Satisfaction in an R&D Environment, Anita Alexander and Y.H. Andrew Liou write ...

... "Satisfying customer needs is critical to the sustained competitive advantage of service suppliers. It is therefore important to understand the types of customer needs which, if fulfilled or exceeded, add value and contribute to overall customer satisfaction. This study identifies the needs of various research and development (R&D) customers who contract for engineering and design support services. The Quality Function Deployment (QFD) process was used to organize and translate each customer need into performance measures that, if implemented, can improve customer satisfaction. This study also provides specific performance measures that will more accurately guide the efforts of the engineering supplier. These organizations can either implement the QFD methodology presented herein or extract a few performance measures that are specific to the quality dimensions in need of improvement. Listening to 'what' customers talk about is a good first start." ...

New Product Innovation Essential in High Technology

New Product Innovation in High Technology: White Electronic Designs First Quarter Fiscal 2005 Financial ...

Research and development investment is necessary to grow and sustain innovation in new product introduction. Six Sigma techniques, such as DFSS, DMADV, QFD, and VOC Voice of the Customer, are appropriate in the new product introduction process to accelerate innovation ...

From PR Newswire (press release) ... We remain committed to new product innovation in the areas of circuit complexity management, interface communications and display enhancement technologies ...

... White Electronic Designs Corporation (Nasdaq: WEDC) is pleased to report results for the first quarter of fiscal 2005 ended January 1, 2005. Net sales for the first quarter of fiscal 2005 were $28.9 million, up slightly compared to sales of $28.8 million in the immediately preceding quarter, and up approximately 12% compared to sales of $25.9 million in the first quarter of fiscal 2004. Net income for the first quarter of fiscal 2005 was $1.2 million or $0.05 per diluted share, compared to net income of approximately $905,000 or $0.04 per diluted share in the immediately preceding quarter, and net income of approximately $1.7 million or $0.07 per diluted share in the first quarter of fiscal 2004. ...

White Electronic Designs Corporation designs, develops and manufactures innovative components and systems for high technology sectors in military, industrial, medical and commercial markets. White's products include advanced semiconductor packaging of high-density memory products and state-of-the-art microelectronic multi-chip modules for military and defense industries and data and telecommunications markets; anti-tamper products for mission-critical semiconductor components in defense and secure commercial applications; enhanced and ruggedized high-legibility flat-panel displays for commercial, medical, defense and aerospace systems; digital keyboard and touch-screen operator-interface systems; and electromechanical assemblies for OEM's in commercial and military markets. White is headquartered in Phoenix, Arizona, and has design and manufacturing centers in Arizona, Indiana, Ohio and Oregon.

QFD Framework for Managing Process Improvement ...

From DOD, Framework for Managing Process Improvement, Section 10: Techniques for Process Improvement ...

... "Quality Function Deployment. Quality Function Deployment (QFD) is a systematic approach to determining and understanding customer requirements for products and services, and then translating those requirements into specifications for developing and delivering the desired products and services. QFD is based on a system of interlocking matrices that can be customized, as needed, to suit the types of products and services in question. From one to 44 matrices are developed depending on how elaborate and detailed the design team wishes to get. Typically, marketing, service, engineering, procurement, and production people work together and with customers to develop and refine the matrices. QFD can answer the following questions:

What do customers really want or desire from our products and services?

What are the priorities in their wants and desires?

How well do competitors or alternative sources meet these requirements?

What product and service features will meet customer requirements?

Will any product design features conflict with or reinforce other features?

What processes are needed to produce product and service features? " ...

QFD Quality Function Deployment in Software Quality Management ...

From DFAS - PAL - CMM - Software Quality Management Activity ...

... "The software quality needs and priorities of the organization, customer, and end users are traceable to the system requirements allocated to software and the software quality goals. An example of a method to trace these needs and priorities is Quality Function Deployment (QFD). An example of tracing needs and priorities to the software quality goals for the product is establishing targets for the number of post-delivery defects and performing predictive exercises as the product matures to assess the likelihood of meeting those goals. " ...

QFD Quality Function Deployment: Improving Customer Satisfaction in an R&D Environment

From National Aeronautics and Space Administration, Lewis Research Center ...

... "Satisfying customer needs is critical to the sustained competitive advantage of service suppliers. It is therefore important to understand the types of customer needs which, if fulfilled or exceeded, add value and contribute to overall customer satisfaction. This study identifies the needs of various research and development (R&D) customers who contract for engineering and design support services. The Quality Function Deployment (QFD) process was used to organize and translate each customer need into performance measures that, if implemented, can improve customer satisfaction. This study also provides specific performance measures that will more accurately guide the efforts of the engineering supplier. These organizations can either implement the QFD methodology presented herein or extract a few performance measures that are specific to the quality dimensions in need of improvement. Listening to 'what' customers talk about is a good first start." ...

QFD Reference ...

From DACS - Data & Analysis Center for Software - DACS - Software ...

... "Government projects on metric programs, EFQM models, the Balanced IT Scorecard and QFD for software. " ...

QFD Techniques: Technology Transition to Production ...

From McDonnell Douglas Aerospace-St. Louis (Boeing Aircraft and Missiles) - St. Louis, MO, Project Deployment ...

... "Customer concerns (internal and external) are taken into account, and all aspects of the current manufacturing method that would be affected are noted. Requirements for the replacement process are obtained using Quality Function Deployment (QFD), and the potential replacement processes are ranked using the QFD matrix. When the leading candidates are identified, the team attempts to lower the risks of these methods even further by performing trials on non-production parts, running laboratory tests, or performing Taguchi testing. When the team agrees that the process is ready for production and meets the QFD requirements, shop trials begin on production parts." ...

QFD Quality Function Deployment in the F-15 Eagle Toolbox ...

From F-15 System Program Office ...

... "The initial requirements identification process is supported by the Modification Initiatives Management System (MIMS) which documents, displays, and supports the Quality Function Deployment (QFD) process that establishes priorities for product improvement initiatives. Automated Program Management System (APMS) allows project managers to define and report on their critical program milestones, key parameters, and funding requirements and disconnects. Candidate Parts List (CPL) is the repository and database for all F-15 parts data, to include National stock Number, Part Number and Cage code for current and future support capability." ...

The mission of the air superiority F-15 Eagle - the A , B , C , and D Foreign Military Sales variants of the aircraft - is simple: to clear the skies of enemy aircraft wherever needed, day or night, in any weather. The F-15A/B/C/D is the Air Force's only aircraft devoted entirely to the air superiority mission. To accomplish this mission, the F-15 incorporates the latest technology in weapons and avionics . Updates to the Eagle consist of software and hardware improvements which are accomplished by Operational Flight Program (OFP ) and Time Compliance Technical Order (TCTO ).

QFD: Integrated Product Development Implementation Guide - Headquarters Space and Missile Systems Center ...

From Headquarters Space and Missile Systems Center, Los Angeles AFB, CA ...

... "QFD is a process that integrates customer requirements into the design and development of the product. It is a structured, customer oriented process for determining, assessing and prioritizing system/acquisition's requirements. Successive applications of the QFD tool drives the design of the product to the level of detail required by the team to support the 'voice of the customer'. Design, production and support life cycle are all considered. Sometimes called the 'house of quality' because of the appearance of the structure of the diagram used to facilitate the inputs and assessments, QFD systematically translates the customer requirements into target values that are disseminated to all project personnel. It emphasizes early participation of all disciplines and functional representatives in product or process development and facilitates crossfunctional communications. QFD, as an approach to design, was introduced by Yoji Akao in 1966. In 1972 Akao's ideas were formulated and systematized at Mitsubishi's shipyard in Kobe, Japan for the 'oneofakind' ship design. However, it has broad applicability to manufactured products, complicated processes and many areas of service industries. Today QFD is a major force in the quality efforts of U.S. industries, notably the automotive industry. " ...

QFD: QUALITY FUNCTION DEPLOYMENT AS A TOOL FOR IMPLEMENTING COST AS AN INDEPENDENT VARIABLE ...

From article "QUALITY FUNCTION DEPLOYMENT AS A TOOL FOR IMPLEMENTING COST AS AN INDEPENDENT VARIABLE" , David R. Wollover writes ...

... "This article describes and illustrates Quality Function Deployment (QFD) as a tool with good potential to help implement CAIV for a variety of DoD acquisition programs. An example of a generic acquisition system (a weapon system in this writing) not attributed to any specific program is used. The example is actually elementary compared to some advanced QFD applications. However, it is still manifold enough to illustrate a fairly detailed QFD application." ...

QFD Quality Function Deployment: Improving Customer Satisfaction in an R&D Environment ...

From National Aeronautics and Space Administration, Lewis Research Center, article "Improving Customer Satisfaction in an R&D Environment", Anita Alexander and Y.H. Andrew Liou write ...

... "Satisfying customer needs is critical to the sustained competitive advantage of service suppliers. It is therefore important to understand the types of customer needs which, if fulfilled or exceeded, add value and contribute to overall customer satisfaction. This study identifies the needs of various research and development (R&D) customers who contract for engineering and design support services. The Quality Function Deployment (QFD) process was used to organize and translate each customer need into performance measures that, if implemented, can improve customer satisfaction." ...

QFD: Applying Unique Decision Support Tool ...

From article, "Applying Unique Decision Support Tool to Explosives Selection", Richard Rhinesmith, Bruce Williamson, John Niles write ...

... "To deal more effectively with this challenge, some munitions-design teams used Quality Function Deployment (QFD) as a decision support tool for their explosive downselect process. QFD provides an organized, step-by-step approach to comparing how well a particular solution addresses customer needs. Recently, the Army’s Excalibur artillery projectile development program, located at Picatinny Arsenal, N.J., used QFD to support their explosives downselect decision." ...

QFD: Application of Quality Function Deployment to Battery Design...

From Sandia National Laboratories - Albuquerque, NM ...

... "Sandia uses the Quality Function Deployment (QFD) process as the organizational aid in integrating the ability to determine product requirements from customers' needs and expectations, and ensure that these requirements are realized in a product or service. Integrating these customers' requirements into a commercial product is best accomplished through a step-by-step process, a primary reason for Sandia choosing QFD, a structured product planning and development tool, first used in Japan , to guarantee customer requirements are realized throughout the product life cycle. The QFD process is a structured activity that begins with a conceptual design and ends with a technical data package. " ...

QFD for Future: Guide for the Design of HRST-Beyond ...

From NASA article, "Beyond QFD - Key Questions for Decision Making" ...

... "QFD (described further in What is QFD?) is not all inclusive in it's ability to aid the decision making processes associated with large, complex technical projects. Sophisticated tool sets for analysis and modeling of future options from a technical, programmatic, performance and market perspective are required. One such project currently in work is called OSAMS, Operations Simulation and Analysis Modeling System (OSAMS)" ...

QFD in Parametric Costs Analysis ...

From PARAMETRIC COST DEPLOYMENT, Edwin B. Dean writes about parametric cost analysis as a mathematical approach to estimating cost. ...

... "Quality function deployment (QFD) is a process by which one can deploy quality into the product; into the system to bring forth, sustain, and retire the product; and into the enterprise as a whole (Dean, 1995c). Within QFD, we deploy quality to ensure that the customer gets what is desired. ...

QFD Quality function Deployment: Affordability Only Map

... "Affordability Only Map: This chart identifies the top ten technologies from the QFD assessment showing the most promise in achieving the three affordability goals. Note that four of the top five technologies are related to structures. Also note that the #1 and #10 technologies deal with processes and tools. " ...

QFD in Defense Industry: FWV Technologies Applicable to UCAV...

... "QFD results previously discussed were based on the FWV technologies being applied to a manned vehicle. WL/FI asked Boeing-Phantom Works to identify which of the FWV technologies would also be applicable to an unmanned combat air vehicle." ...

QFD Voice of the Customer: Guide for the Design of HRST-What is QFD...

From Kennedy Space Center's Science, Technology and Engineering knowledge base ...

... "What is QFD? Quality Function Deployment (QFD) is a method pioneered by the Japanese in the late 60's as a way of translating consumer demands into design targets. To quote Yoji Akao (Akao 1988): With such fast paced change occurring these days, especially in our social and economic environment, many companies are facing rapid changes in industrial structure bought about by the technological innovation and changing consumer trends. These companies are finding that the effort to develop new products is crucial for their survival." ...

Six Sigma QFD: ITI Announces Quality Function Deployment (QFD) Audio Seminar

From MCADCafe ... Your Organization” is a one-hour live audio seminar that will teach you how to use Quality Function Deployment (QFD) to complement six-sigma and enable your ...

... International TechneGroup Incorporated (ITI) will host a dial-in audio seminar on the benefits and usage of Quality Function Deployment (QFD) on Thursday, August 26, 2004 from 2:00 – 3:00 Eastern Daylight Time. “QFD At Its Best: Enabling Your Organization” is a one-hour live audio seminar that will teach you how to use Quality Function Deployment (QFD) to complement six-sigma and enable your organization to better satisfy customers. The presentation portion of this seminar will be followed by a Q&A session allowing you to ask the QFD experts questions about your specific applications. ...

International TechneGroup Incorporated (ITI) was founded in 1983 with a mission to provide enabling technologies for Concurrent Product / Manufacturing Process Development (CP/PD). The company has developed a computer integrated methodology for CP/PD that identifies and quantifies market opportunities and helps businesses arrive at optimal decisions for product and process development. ITI believes that CP/PD is the most effective method for developing and producing better, more competitive products in less time. ITI's Product Data Integration (PDI) business is the world's leading provider of data exchange solutions. CAD/CAM/CAE/PDM vendors and end users alike utilize ITI's PDI products and services for seamless data exchange between dissimilar systems.

New Lean Manufacturing Book: Kaikaku The Power and Magic of Lean - A new book on Toyota's ...

From Emediawire (press release) ... "Norman Bodek is the secret weapon of lean manufacturing. In his 59 trips to Japan, Norman met Shigeo Shingo, Taiichi Ohno and other ...

PCS Press is a publishing, consulting and training company focusing on improving customer service, quality, and human value. Offices are at 809 SE 73rd Ave., Vancouver, WA 98664, 360-737-1883

NORMAN BODEK, bodek@pcspress.com, Norman Bodek is president of PCS Press, a Vancouver, Washington, publishing, training, and consulting company. He discovered and published the works of the truly great Japanese manufacturing geniuses: Dr. Shigeo Shingo and Taiichi Ohno, the inventors of the Toyota Production System now called JIT and Lean manufacturing and many others. From his numerous trips to Japan he introduced to the western world the Kaizen Blitz, SMED, TPM, QFD, Hoshin Kanri, Poka-Yoke, Visual Factory and other new manufacturing methodologies that have helped companies improve their quality, and productivity. In 1988 he initiated the Shingo Prize for Manufacturing Excellence with Professor Vern Buehler at Utah State University. Most recently he co-authored a book with Bunji Tozawa titled The Idea Generator - Quick and Easy Kaizen. The Quick and Easy Kaizen system recognizes that every worker has hidden creative talent locked inside. This system becomes a powerful tool for management to bring forth lots and lots of small but significant improvement ideas from all their employees. The employee becomes empowered to make changes to improve customer service, to make their worker easier and more fun, to improve quality, to reduce costs, and to improve safety. And it works!

Six Sigma QFD: Quality Function Deployment for Translating Customer Needs into Product Specifications...

The QFD or Quality Function Deployment incorporates the voice of the customer in product and process design. Using the QFD, it provides insight into the design and manufacturing operation and dramatically improves the quality of the process, as production problems are resolved early in the design process. QFD makes requirements and competitive advantages visible. It allows for prioritization and creates the opportunity to deliver on the requirements in a focused product development process...