Automotive Customer Satisfaction

... "Hit with record losses, American auto manufacturers are also suffering from slumping customer satisfaction. No domestic car maker is represented among the top four nameplates, but the bottom three in the industry are all American brands. Yet customer satisfaction for the industry as a whole remains at an all-time high (unchanged at 82), and one American car maker, GM's Saturn, shows considerable improvement, climbing 5% to tie its all-time high from 1998." ...
Via American Customer Satisfaction Index: American Automakers Fall Further Behind Foreign Competition (PDF)
Labels: automotive, benchmark, customer-satisfaction, general-motors, industry, manufacturing-excellence, survey


