Sustain the Lean Enterprise

Manage the change in the enterprise associated with lean manufacturing through workforce incentives, articulated vision, thorough planning, training, and commitment of resources. ...

... "The first step to successful marketing is identifying those customers, both internal and external, to whom the lean enterprise is to be targeted, such as executives, employees, investors, customers and suppliers. " ...

Via The Chicago Business Ledger: Change through lean manufacturing

Goldratt on Theory of Contraints, TOC